Promotions & Marketing

Send offers that fit the moment—not the spreadsheet.

Audiences, campaigns, coupons, and AI decisioning powered by the same customer record as your inbox and orders—so growth and support stop working against each other.

Responses are grounded in your knowledge base and bounded by trust & guardrails—platform features that ship with Qallio agents.

1

Customer record

Support + growth

Live

Signals from chat & orders

Not stale exports

Guardrails

You approve

Before high-risk sends

The challenge

Blast campaigns burn trust and margin.

Marketing cannot see open tickets, stock, or loyalty tier. You export a list, send to everyone, and wonder why unsubscribes spike—or you send nothing and lose to competitors who move faster.

Segments outdated the day after you export them
A shopper hesitates in chat; no timely offer appears
Coupons leak on social with no redemption control
No clear ROI tied to conversations and orders
How Qallio helps

Personalize from what customers actually do.

Build audiences from orders, conversations, and loyalty. Launch WhatsApp and email campaigns. Let AI suggest the next best action—with quiet hours, consent, and approval gates you control.

Campaigns that respect context

  • Segments from live behaviour—not yesterday’s CSV
  • Template library with brand and compliance review
  • Performance tied to revenue where you sell in KES

AI decisioning

  • Next-best-action when intent or hesitation is detected
  • Quiet hours and consent before outreach
  • Human sign-off on sensitive or high-value offers

Coupons that convert

  • Controlled codes inside checkout flows
  • Triggered journeys for win-back and upsell
  • Deeper orchestration shipping with early partners
Part of Qallio

Works with the rest of your stack

This module shares customers, orders, and conversations with every other Qallio module—no overnight batches or duplicate records.

Grow without guessing who to message.

See campaigns and decisioning on a walkthrough—we will use a sample audience from your industry.